Summary: Giro adds free standard shipping for all users

Why It Matters: Giro is making it easier for customers to buy by removing the requirement to sign in for free shipping. They are also highlighting "Best Seller" tags on specific products to help shoppers choose faster.

What Changed:

• Changed the shipping offer from "Sign In. Ship Free." to "Free Standard Shipping!" for all visitors.
• Added "Best Seller" labels to the Ledge Mips Helmet and Owen Spherical Helmet.
• Updated the "Trending" search links to include "Cycling Shoes" while removing the "Gift Guide."