August 17, 2025 90-day analysis Get alerts for surveymonkey.com

Summary: SurveyMonkey adds AI to surveys and forms

Why It Matters: This change shows SurveyMonkey is putting AI at the front of its product.

What Changed:

  • The main headline changed from "AI-POWERED SURVEYS AND FORMS" to "SURVEYS AND FORMS BUILT FOR SUCCESS".
  • The text below the main headline changed from "Create online surveys and forms that mean businessGet better insights faster—with expert templates, helpful AI, and conven" to "AI-powered surveys that engage your audience. Insights that drive growth.Create beautiful, engaging surveys and for".
  • A new section was added with four main points: "BUILD LIKE A PRO", "TARGET LIKE A PRO", "ANALYZE LIKE A PRO", and "AUTOMATE LIKE A PRO".
  • A new section was added about "Built for any challenge" with five categories: "Customer experience", "Employee experience", "Market research", "Event feedback", and "Registration forms".
  • A customer success story from Greyhound was added.
  • A new section about "Plans that fit you or your team" was added, detailing "Starter", "Individuals", "Teams", and "Enterprise" plans.
  • A new section called "It’s easy to get going" was added, with steps like "Build your first survey", "Let the feedback flow", and "Unlock powerful insights".
  • The footer navigation changed. "SurveyMonkey Genius" was removed from the "Product" list. "AI" was added to the "Product" list. "Trust Center" was added to the "Resources" list. "Social Impact and Inclusion" was added to the "About" list.
  • New compliance logos were added to the very bottom of the page.

What To Do:

  • Update your website to highlight AI features more clearly.
  • Add new customer success stories to your homepage.

Verify Changes:

Track companies like surveymonkey.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →