Summary: Zoho CRM launches AI Agents and Agentic AI

Why It Matters: The product is moving beyond basic automation into "agentic" AI. This allows the software to perform more complex tasks and make decisions for sales teams rather than just following simple rules.

What Changed:

• Added a dedicated AI section to the Zoho CRM menu featuring AI Agents and Generative AI.
• Introduced "CRM for Everyone," a new feature focused on team-wide customization.
• Launched "MCP," a new platform to build agentic workflows and prompt-based apps.
• Added "DAP," a digital adoption platform to help users learn the software through in-product guidance.
• Expanded the "Platform" section with specific vertical solutions for Automotive, Life Sciences, and Financial Services.
• Updated the "Tables" tool description to a "spreadsheet-database hybrid."