Summary:
Ramp launches Super Bowl ad campaign
Why It Matters:
The company is investing in high-profile brand awareness to reach a mass audience. They are also testing new messaging to see if it converts better than their old "Time is money" slogan.
What Changed:
- Added a new banner at the top of the page to watch their Super Bowl ad.
- Changed the main headline from "Time is money. Save both." to "Multiply what’s possible."
- Updated the sub-headline to focus on specific tasks like chasing receipts and finding savings.
- Reorganized the layout of the product suite section with more spacing.