January 28, 2026 ongoing Get alerts for ramp.com

Summary: Ramp launches Super Bowl ad campaign

Why It Matters: The company is investing in high-profile brand awareness to reach a mass audience. They are also testing new messaging to see if it converts better than their old "Time is money" slogan.

What Changed:

  • Added a new banner at the top of the page to watch their Super Bowl ad.
  • Changed the main headline from "Time is money. Save both." to "Multiply what’s possible."
  • Updated the sub-headline to focus on specific tasks like chasing receipts and finding savings.
  • Reorganized the layout of the product suite section with more spacing.
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