Summary: Englander Collection gets 10% off offer

Why It Matters: The competitor is trying to get new customers to buy a specific mattress brand.

What Changed:

• A pop-up offer was added for 10% off the Online-Exclusive Englander Collection.
• The pop-up asks for an email to get the code.
• A "No Thanks" button was added to the pop-up.
• A WhatsApp chat button was added.
• A "Hide Chaty Channels" option was added.