Summary: Photobox changes main offer to "Up to 70% off"

Why It Matters: Photobox changed its main sale offer. This could mean they are trying to get more customers with bigger discounts.

What Changed:

• The main offer changed from "50% off books, calendars & wall art when you spend £40, 40% off everything else when you spend £20" to "Up to 70% off books, wall art, calendars, 40% off everything else".
• The offer code changed from "EARLYXMAS" to "EARLYBF".
• The offer end date changed from "17-11-2025" to "27-11-2025".
• The text "Wrap up their favourite memories with 50% off photo books when you spend £40" changed to "Save up to 70% on photo books".
• The text "50% off wall art when you spend £40 Get started" changed to "Up to 70% off photo books & calendars Get started".
• The text "50% off calendars when you spend £40 Get started" changed to "Up to 70% off calendars Get started".
• New pricing and percentage discounts were added for various products like Photo books, Personalised calendars, Wall art, Personalised mugs, Photo blocks, Photo magnets, Personalised jigsaw, Personalised cushion, Photo prints, and Personalised cards.
• The number of Trustpilot reviews increased from 151734 to 151775.
• The first few customer reviews displayed changed.