Summary: (S)MER increases prices across all product lines

Why It Matters: The competitor has raised prices on their entire catalog. This may signal higher costs or a move to a more premium market position.

What Changed:

• Eau de Parfum prices increased from $181.00 to $187.00
• Scented Candle prices increased from $82.00 to $85.00
• Travel Discovery Set price increased from $192.00 to $198.00
• Match Box Discovery Set price increased from $35.00 to $36.00
• Hand Wash and Atomizer prices increased by $1.00 each