Summary: Lensmor pivots to an Event-Led Growth platform

Why It Matters: The product has shifted from a general competitor monitoring tool to a specialized platform for B2B event intelligence and sales signals.

What Changed:

• Changed the core value proposition from "Competitor Monitoring" to "Event-Led Growth."
• Removed features focused on tracking Reddit threads and LinkedIn posts for general sentiment.
• Added new features for tracking trade show exhibitors, attendee lists, and event footprints.
• Introduced "Tech Stack Mapping" and "Budget Validation" as key platform capabilities.
• Updated the call to action from a "50% off for life" offer to a "Request Early Access" waitlist.
• Changed the target data source from social media discussions to global event databases.