Summary: AfterShip prioritizes exchange-first returns

Why It Matters: The product is shifting its focus from general post-purchase tracking to specific revenue recovery. By emphasizing "exchange-first" returns, they are targeting brands that want to keep money in the business instead of giving refunds.

What Changed:

• The main headline changed from "Make every post-purchase moment count" to "Make every returns post-purchase moment count."
• Added "exchange-first returns" to the primary sub-headline.
• Expanded the "Trusted by leading brands" section by repeating several customer success metrics (like 2X increase in exchanges).
• Added a new "Free tools" section in the footer including an order-lookup widget and AI delivery date widget.