Summary: Synthesia cuts starting price to $18 per month

Why It Matters: The entry price for paid plans has dropped by 38%. This makes the tool much more affordable for small teams and individuals who previously found the platform too expensive.

What Changed:

• Lowered the Starter plan price from $29 to $18 per month (when billed yearly).
• Lowered the Creator plan price from $89 to $64 per month (when billed yearly).
• Introduced a new "Credits" system as a shared currency for all AI features.
• Added Google Veo 3.1 and OpenAI Sora 2 integrations for generating video clips.
• Updated the homepage to focus on pricing and plan comparisons rather than general brand awareness.
• Increased the number of personal avatars included in the Creator plan.