Summary: Klaviyo launches 50+ new features for 2026

Why It Matters: The platform is shifting its focus from seasonal holiday sales to long-term growth tools. They are also making it easier for users to find specific features like email templates and platform comparisons directly from the main menu.

What Changed:

• Added a prominent banner promoting 50+ new features for 2026 growth.
• Updated the navigation menu with direct links to Email Marketing, SMS Marketing, and a "Compare Platforms" page.
• Changed "Templates" to "Email templates" in the product feature list.
• Updated section headings to focus on "B2C CRM" rather than just "BFCM" (Black Friday Cyber Monday).
• Expanded the footer with more links to the Academy, Community, and Developer Portal.