Summary: VistaPrint launches wholesale printing for resellers

Why It Matters: The company is shifting its focus toward B2B customers who sell print services to others. By offering blind shipping, they are helping middleman businesses ship products directly to end customers without using VistaPrint branding.

What Changed:

• The homepage title changed from "Official Website: Online Printing Services" to "Wholesale Printing for Resellers, Blind Shipping."
• The main "Skip to content" link now points directly to the Reseller Program page.
• The account navigation was updated to include a specific "Sign in" prompt and a "Your cart is empty" status message.
• A large amount of general consumer product text was removed from the footer area.