Summary: The INKEY List launches Advanced Retinal campaign

Why It Matters: The brand is shifting its focus from a seasonal Valentine's sale to a major product category launch. They are now highlighting a "stepped" approach to retinol to help customers find the right strength for their skin.

What Changed:

• Replaced the Valentine's Day Sale hero banner with a "New Starter Retinol & Advanced Retinal" campaign.
• Updated the "Most Popular" product list to feature the Tripeptide Plumping Berry Lip Balm and Supersize Salicylic Acid Cleanser.
• Added the Nourishing Rice Milk Hydrating Toner to the INKEY Lab section.
• Removed the "MUCHLOVE" discount code from the top navigation bar.
• Changed the primary call-to-action in the navigation from a sale link to the "Build your own routine" bundle tool.