Summary: WeightWatchers launches 6 months free offer

Why It Matters: The company is shifting from a low-cost monthly entry price to a long-term commitment incentive. This may be an attempt to lock in users for a longer period during a peak weight-loss season.

What Changed:

• Replaced the "$10/month" promotional headline with a "6 months free" offer.
• Increased the starting monthly price from $10 to $12 in the body text.
• Updated the call-to-action text to focus on "kickstarting" the journey.