Summary:
Nike adds Black Friday sales to navigation
Why It Matters:
Nike is pushing a big sales event. This means they want to sell a lot of products quickly.
What Changed:
- The website title changed from "Nike. Just Do It." to "Nike Run Club App."
- The "Skip to main content" link changed from
https://nike.com/ to https://www.nike.com/nrc-app.
- A "Black Friday" section was added to the main navigation.
- The "Men" section removed "LeBron XXIII" and "Reflective Accents" and added "Black Friday" links.
- The "Women" section removed "24.7 Collection" and added "Black Friday" links.
- The "Kids" section removed "Styles that Shine" and added "Black Friday" links.
- The "Jordan" section removed "Jordan x Howard Collection" and added "Coldest in the Game Collection" and "Black Friday" links.
- The "NikeSKIMS" section changed color options and added "NikeSKIMS Guides."
- The "Sport" section added "LeBron" under Basketball.
- The "Sale" section was removed from the main navigation.
- The "Send Us Feedback" link changed from
https://nike.com/ to https://www.nike.com/nrc-app.
- The "LA Loves a Sequel" and "LEAVE YOURSELF IN THE DUST" promotional blocks were removed.
- Many new country/language options were added at the end of the content.