Summary: Kolsquare launches TikTok EMV calculator tool

Why It Matters: The competitor is expanding its "Free Tools" ecosystem to attract TikTok marketers and is positioning itself as a leader in "Responsible Influence" through carbon footprint tracking.

What Changed:

• Added a new TikTok Calculator to estimate influencer prices and Earned Media Value (EMV).
• Introduced a Carbon Footprint calculator for influencer campaigns.
• Expanded the navigation menu to include a dedicated "#InfluenceForGood" section focused on sustainability and ethics.
• Added multi-language support links for French, German, Spanish, and Italian on the 404/navigation pages.
• Updated the product menu to highlight specific modules: Discovery, CRM, Reporting, and Social Listening.