Summary:
Lola Health adds biological age and gut testing
Why It Matters:
The company is moving beyond basic blood tests to offer a wider range of health diagnostics. This allows them to compete for customers interested in longevity and specialized wellness tracking.
What Changed:
- Added a new "Biological Age Testing" category featuring TruAge and TruHealth tests.
- Added a new "Gut Testing" category featuring microbiome assessments.
- Introduced a "JAN20" discount code for £20 off.
- Updated the navigation menu to include specific sections for Men's and Women's tests.
- Added detailed credentials for phlebotomists, including DBS checks and malpractice insurance.
- Expanded the country selector to include dozens of international locations.
- Integrated Trustpilot reviews and ratings directly into the homepage.