Summary: The Golf Shop Online adds US store

Why It Matters: This shows the competitor is growing into new markets.

What Changed:

• The website changed its main domain from thegolfshoponline.co.uk to us.thegolfshoponline.co.uk.
• The currency changed from £0.00 to $‌0.00.
• The free delivery offer changed from "Weekend delivery available on thousands of products!" to "FREE DELIVERY ON ALL ORDERS OVER $‌56.00*".
• A new brand, "Rapsodo", was added to the "All Our Brands" list.
• Two new links were added to the top navigation: "The Golf Shop Online Academy" and "The Golf Shop Blog".