Summary: Webflow adds AI-native platform focus

Why It Matters: This shows Webflow is making AI a core part of its product.

What Changed:

• The main headline changed from "More than a website builder" to "Where creativity drives performance" and "The website experience platform for high-performing brands."
• The webinar topic changed from "Turning Traffic into Revenue, with HubSpot, Zapier and Clay" to "Dermalogica’s formula for a scalable website testing program."
• New sections highlight "Webflow’s AI-native platform" and "AI-native website experience platform."
• New customer story from Orangetheory Fitness was added.
• New customer testimonials were added, including one about "56% Increase in form fills."
• The navigation menu was updated with new items like "Webflow Cloud" and "GSAP."
• The "Platform overview" link changed to "Platform Overview" and "Learn more about Platform."
• The "AI at Webflow" link changed to "Learn more about Ai."
• New language options (French, German) and appearance settings (Light mode, Dark mode, Auto (OS)) were added to the menu.
• The "Discover Enterprise" section changed to "Talk to us."
• The "Welcome back, User" section was removed.
• The "One powerful platform" section was replaced with new sections focusing on "Build powerful brand experiences," "Manage content that converts, at scale," and "Optimize for conversion with AI."
• Detailed sections were added for "Everything marketing teams love about webflow," "Design teams," "Engineering teams," and "Agencies," each with specific benefits and features.
• New features like "Webflow Cloud" and "GSAP" are now listed in the footer product menu.