Summary: Mattress Souq adds 30-night risk-free trial

Why It Matters: The competitor is adding trust-building services and more detailed product information. This makes it easier for customers to buy expensive items online without feeling worried about making a mistake.

What Changed:

• Added a "30 Nights – Risk Free Trial" service to the main navigation.
• Added a "Quick View" feature to all product listings for faster browsing.
• Included specific "Starting at" prices for mattresses (e.g., Dr. Ortho starting at 284 AED).
• Added a "Mattress Expert" direct phone line for customer consultations.
• Updated brand descriptions with specific claims like "Canada’s No. 1 Mattress" and "America’s Most Preferred."
• Expanded the navigation menu to include "Mattress Size Customization" and a "Helpdesk."