Summary:
Unbounce adds "No credit card required" to trial
Why It Matters:
Lowering the barrier to entry for a free trial usually means a competitor is trying to increase their signup volume and reduce user friction.
What Changed:
- Added the text "*No credit card required" under the "Start building for free" and "Start my free trial" buttons.
- Updated the website footer with a detailed cookie consent and privacy preference center.
- Minor text formatting adjustments in the navigation menu.