Summary: More Than Meeples launches MTM Loyalty and Rewards

Why It Matters: The store is moving from a general shop focus to a dedicated rewards program. This suggests they want to keep existing customers coming back rather than just finding new ones.

What Changed:

• The website title changed from "Online Board Game Shop" to "MTM Loyalty and Rewards."
• Many navigation links now point directly to the loyalty and rewards page.
• A large amount of product-specific content and sale listings were removed from the main view.
• The "About Us" and "Cart" links now redirect to the loyalty program information.