February 18, 2026 ongoing Get alerts for smarte.pro

Summary: SMARTe adds comparison pages and AI agents

Why It Matters: The competitor is now directly targeting your customers with "50% cheaper" pricing claims and new AI-driven automation features for sales teams.

What Changed:

  • Added a "How we Compare" section targeting ZoomInfo, Cognism, Apollo, and Lusha.
  • Introduced "AI Agents" to automate buying group mapping and account research.
  • Launched a "Model Context Protocol" (MCP) to connect their data directly to LLMs like ChatGPT and Claude.
  • Expanded the navigation menu to include specific solutions for Sales, Marketing, and RevOps roles.
  • Added a detailed FAQ section addressing data accuracy, onboarding, and pricing transparency.
  • Included new enterprise social proof from Gartner and Forrester 2024 reports.
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