Summary:
Lawn Love adds B2B use cases and service menus
Why It Matters:
The website now targets specific business types like HOAs and real estate agents, rather than just individual homeowners. This suggests they are expanding their customer base to include professional property managers.
What Changed:
- Added a new "Use Cases" section targeting HOAs, vacation rentals, and real estate open houses.
- Added a detailed navigation menu listing 12 specific services including bush trimming and gutter cleaning.
- Added a "Popular Locations" footer with links to over 60 specific city pages.
- Updated the header to include a direct phone number and a "Pro sign up" link.
- Expanded the reviews section to show more detailed customer testimonials.
- Added a lead capture form at the top of the page asking for address, name, and phone number.