Summary: Later launches EdgeAI for influencer insights

Why It Matters: Later is moving beyond simple scheduling by using data from billions of transactions to help brands pick the right influencers. This shifts their value from a utility tool to a data-driven intelligence platform.

What Changed:

• Added "Later EdgeAI" to analyze creator behavior and purchase data.
• Introduced new data points: 16M+ creators analyzed and $2B+ in verified influencer-driven purchases.
• Updated the homepage to focus on "social intelligence" rather than just management.
• Added a new webinar titled "From Influence to Impact with Predictive AI."
• Published a new report on the "2025 State of Influencer Marketing."