August 6, 2025 90-day analysis Get alerts for chefman.com

Summary: Slushy Makers added

Why It Matters: Chefman added a new product type to their website.

What Changed:

  • "English" language option was added to the top navigation.
  • "Ice Machines" and "Slushy Makers" were added to the product list in the main navigation.
  • "Panini Presses" was removed from the main navigation.
  • "Slush-Ease" section was added to the homepage.
  • "Slushy Makers" was added to the "Shop Our Collections" section.
  • The text "Fry your favorite meals using up to 90% less oil, and shop our wide range of beloved air fryers to fry faster and healthier." was changed to "Cook your favorite meals using up to 90% less oil, and shop our wide range of air fryers to crisp up foods faster and healthier."
  • The text "From gooseneck kettles for pour overs to high-powered kettles for tea in no time, it's easy to see why Chefman is America's #1 brand of electric kettles." was changed to "From gooseneck kettles for pour-over coffee to our high-wattage Lightning kettles, it's easy to see why Chefman is America's #1 brand of electric kettles."
  • The text "Browse our gourmet espresso machines and premium capsule brewers" was changed to "Shop our gourmet espresso machines and premium capsule brewers."
  • "Do not sell my personal information" link was removed from the footer.
  • "Enter Invalid Password" was added to the footer.
  • "Language English English" was added to the footer.
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