Summary:
Nike adds NikeSKIMS collection
Why It Matters:
Nike is adding a new product line focused on sculpting and performance.
What Changed:
- A new product line, NikeSKIMS, was added to the website.
- The "New" menu item was removed.
- "Shop Sale: New Styles Added" was removed from the "New" menu.
- "Nike x LEGO® Collection" was removed from the "New" menu.
- "SNKRS Launch Calendar" was moved from the "New" menu to the "Men" and "Women" menus.
- "Trending" section was removed from the "New" menu.
- "Metallics Collection" was removed.
- "24.7 Collection" was removed from the "New" menu.
- "Nike Form Collection" was removed.
- "Nike Style By" was removed from the "New" menu.
- "ACG Essentials" was removed.
- "Running Shoe Finder" was removed from the "New" menu.
- "Shop Sale: New Styles Added" was removed from the "Men" menu.
- "Shop All Sale" was added to the "Men" menu.
- "Shop Sale: New Styles Added" was removed from the "Women" menu.
- "Air Max Muse & Air Superfly" was removed.
- "Nike Style" was added to the "Women" menu.
- "NikeSKIMS" was added to the "Women" menu.
- "Shop All Sale" was added to the "Women" menu.
- "Shop Sale: New Styles Added" was removed from the "Kids" menu.
- "Shop All Sale" was added to the "Kids" menu.
- "Shop Sale: New Styles Added" was removed from the "Jordan" menu.
- "Shop All Sale" was added to the "Jordan" menu.
- "Grand Slam Looks" was removed from the "Tennis" section.
- The main content area now features multiple images and links related to NikeSKIMS.
- A "Shop by Collection" section for NikeSKIMS was added.
- A "Build Your Look" section with links to bras, tops, shorts, footwear, and leggings was added.
- The order of "Popular Search Terms" changed.
- A large section of country-specific links was removed from the end of the content.