Summary: Velvet Caviar launches 20% OFF Valentine's Day sale

Why It Matters: The brand is shifting focus from new product drops to holiday-specific promotions. This suggests they are moving into a high-volume sales period and using discounts to drive conversions for their Valentine's Day collection.

What Changed:

  • Replaced the "Lucky Girl Cases" new drop announcement with a "20% OFF today w/ code VDAY" promotional banner.
  • Updated the primary banner link to point to the "Best Sellers" collection instead of the "New" collection.
  • Added a specific "30% OFF" discount mention for matching phone case bundle sets.
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