Summary: Lucky Saint launches 100,000 beer giveaway

Why It Matters: The brand is using a massive product sampling campaign to drive foot traffic to partner pubs during Dry January. This helps them gain new customers when interest in alcohol-free options is highest.

What Changed:

• Added a new featured article titled "This January, Thou Shalt Go To The Pub: London Guide."
• Announced a giveaway of 100,000 Lucky Saint beers across the UK.
• Updated the "Good News" section to highlight specific London pubs participating in the campaign.
• Added a OneTrust cookie consent link to the site footer.