Summary: Sol de Janeiro changes Cyber Week offer

Why It Matters: The competitor changed their main sale offer. This could mean they are trying new ways to get customers to buy.

What Changed:

• The "Cyber Week: 25% Off Sitewide*" banner was removed.
• A new banner "Sol Upgrade + Sol Round-Trip Only: 25% OFF $65+ ORDERS*" was added.
• A new banner "Choose a FREE SAMPLE with every order." was added.
• A new banner "Now offering FREE returns (but you'll love it)" was added.
• A new banner "Subscribe to Save 10%" was added.
• The "Cyber Week: 25% off sitewide*" section was removed.
• A new "5 Days Of Gifts Sol Passport Members Week" section was added.
• A new "Today's Sol Passport Members Week Gift" section was added, promoting "GIVE $15, GET $30 WHEN YOU REFER A FRIEND*".
• A new "Top Tiers Sol Upgrade + Sol Round-Trip Only: 25% OFF $65+ ORDERS*" section was added.
• The "Offers" link was added to the footer.
• The cookie consent pop-up and privacy preference center content were removed.