February 16, 2026 ongoing Get alerts for nike.com

Summary: Nike launches Valentine's Day Shop and collections

Why It Matters: The brand is shifting its focus to seasonal gift-giving and holiday-specific products to drive sales during the February shopping period.

What Changed:

  • Added "Valentine's Day Shop" and specific gift categories for Men, Women, and Kids.
  • Introduced the "Team USA Collection" across multiple departments.
  • Added an "NBA All-Star Collection" under the Jordan and Sport categories.
  • Updated the NikeSKIMS section with new colors like "Dune" and "Himalayan" and a new "Seamless" material category.
  • Expanded the "All Conditions Gear" (ACG) menu to include specific links for Trail Run, Hike, and Explore.
  • Added a "Travel Collection" to the accessories section for Men and Women.
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