Summary: QuickBooks launches Live virtual bookkeeping tiers

Why It Matters: The product is moving from a self-service tool to a service-based model. They are now offering human experts to do the work for the user, which directly competes with independent accounting firms and bookkeeping services.

What Changed:

• Changed the main page focus from general accounting software to "QuickBooks Live" virtual bookkeeping services.
• Added three distinct service tiers: Live Priority (training), Live Expert Assisted (coaching), and Live Full-Service Bookkeeping (done-for-you).
• Introduced a "Get a free consultation" lead capture form for bookkeeping services.
• Added a detailed FAQ section explaining the differences between automated software and human-led services.
• Updated sales phone numbers to direct callers to the Live Expert teams.