January 20, 2026 ongoing Get alerts for apollo.io

Summary: Apollo.io adds "Email Deliverability" use case

Why It Matters: The competitor is expanding its focus beyond just finding leads to ensuring those leads actually receive emails. This addresses a major pain point for sales teams facing stricter inbox filters.

What Changed:

  • Added "Email Deliverability" as a specific use case in the footer navigation.
  • Inserted new customer success stories into the main navigation menu, including a 20% meeting increase case study.
  • Added a "Self-Driving Revenue Engine" guide to the resources section.
  • Updated a "Book a free demo" call-to-action section at the bottom of the page.
  • Removed "www." from internal links, moving to a cleaner root domain structure.
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