Summary:
Ditta Artigianale launches Geisha coffee boxes
Why It Matters:
The competitor is shifting focus toward high-end "Competition Coffee" and educational tasting sets. This targets serious coffee enthusiasts who want to learn while they drink.
What Changed:
- Replaced the main homepage hero banner with a "Geisha Box" educational set.
- Added "Panama Mi Finquita" competition-grade coffee to the featured section.
- Added a "Learning Box" from Honduras to the featured products.
- Removed two standard single-origin coffees (Guatemala and Costa Rica) from the main highlights.
- Removed an accessibility guide link from the top of the page.