Summary: HeadsUp adds Cyber Monday deal

Why It Matters: HeadsUp is offering a big discount. This could bring in new users for them.

What Changed:

• A Cyber Monday deal was added at the top of the page.
• The deal offers 57% off annual plans and free lifetime access to "Trends Pro."
• The main headline changed from "Your competitors just launched a new feature. Do you know about it?" to "Know when your competitors move. Before your customers do."