Summary: More Than Meeples launches MTM Loyalty and Rewards

Why It Matters: The store is shifting its focus toward customer retention. By highlighting a rewards program across the site, they are trying to encourage repeat purchases and build long-term loyalty.

What Changed:

• The website title changed from a general shop description to "MTM Loyalty and Rewards."
• Many internal links and menu buttons now point directly to the loyalty program page.
• A large amount of product-specific text and sale listings were removed from the main view.
• The "About Us" and "Cart" links were updated to redirect or link to the rewards section.