Summary: Trilogy Jewellers launches a customer referral program

Why It Matters: The competitor is now using word-of-mouth incentives and a more organized product catalog to lower customer acquisition costs and improve the shopping experience.

What Changed:

• Added a "Refer and Earn" program where customers get rewards for sharing unique links.
• Added a detailed sidebar filter for watches including brand, price, case size, material, year, and movement.
• Expanded the navigation menu to include specific brand pages for Rolex, Patek Philippe, and others.
• Added a newsletter sign-up and a "Sell Your Watch" direct link in the header.
• Updated the homepage to display a live inventory of 88 products with pricing and "Box/Papers" status.