Summary: Kount launches Kount 360 unified platform

Why It Matters: The company is moving from individual tools to a single, connected platform. This makes it easier for customers to manage fraud, identity, and compliance in one place rather than using separate products.

What Changed:

• Introduced the "Kount 360 Platform" as the primary way to manage fraud and identity.
• Added a new industry-specific focus for automotive rentals, streaming services, and direct sales.
• Expanded the navigation menu to include dedicated sections for machine learning, automation, and business policies.
• Added new specific service pages for Authorized Push Payment (APP) fraud and global watchlist searches.
• Updated the footer to reflect 2025 copyright and Equifax branding.