Summary: Synthesia cuts entry-level pricing by 38%

Why It Matters: The competitor is making their tool much cheaper for small teams and individuals. They are also moving to a "credits" system to track how much people use their AI features.

What Changed:

• Lowered the starting price from $29 to $18 per month (a 38% discount).
• Introduced a new "Credits" system that acts as a single currency for all AI tasks.
• Added a "Basic" free plan that includes 1,200 credits per month.
• Updated the "Starter" plan to include 125+ avatars and 14,500 yearly credits.
• Integrated Google Veo 3.1 and OpenAI Sora 2 for creating short video clips.
• Added a detailed pricing comparison table showing seat limits and feature access.