Summary: Go-To adds Retinal to main navigation

Why It Matters: The brand is making high-performance ingredients easier to find. This suggests they are moving beyond basic skincare into more targeted, active treatments.

What Changed:

  • Added "Retinal" as a top-level category in the "By Product" menu.
  • Renamed "Eye & Lip Care" to just "Lip Care" in the main list.
  • Updated the homepage hero banner to feature "The Gang’s Go-Tos" collection.
  • Changed featured blog posts to focus on "Non-Comedogenic Skincare" and "Skin Texture" instead of book recommendations.
  • Added new product tags like "Prep Step" to the social proof section.
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