Summary:
Go-To adds Retinal to main navigation
Why It Matters:
The brand is making high-performance ingredients easier to find. This suggests they are moving beyond basic skincare into more targeted, active treatments.
What Changed:
- Added "Retinal" as a top-level category in the "By Product" menu.
- Renamed "Eye & Lip Care" to just "Lip Care" in the main list.
- Updated the homepage hero banner to feature "The Gang’s Go-Tos" collection.
- Changed featured blog posts to focus on "Non-Comedogenic Skincare" and "Skin Texture" instead of book recommendations.
- Added new product tags like "Prep Step" to the social proof section.