Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is moving beyond deep product tracking into the broader website analytics market. By offering a cookieless, "GA3-style" experience, they are directly targeting users frustrated with Google Analytics 4 and those who want to avoid cookie banners.

What Changed:

• Added a dedicated Web Analytics product page focused on privacy and ease of use.
• Introduced a "cookieless" tracking option to eliminate the need for cookie banners.
• Published a detailed comparison table against Google Analytics 4 and Plausible.
• Bundled Web Analytics pricing with Product Analytics, offering the first 1 million events for free.
• Added specific technical guides for tracking 404 errors and web vitals.
• Updated the "Install with AI" section to support more frameworks like Astro and Svelte.