Summary: The Luxury Hut launches 60% off sale

Why It Matters: The competitor is aggressively cutting prices on high-end inventory. This could attract price-sensitive luxury buyers and suggests they are moving stock quickly.

What Changed:

• Changed the main website headline to "Amazing Sale on Luxury Watches & Jewellery - Get Upto 60% Off"
• Added a "Massive Sale" landing page featuring 853 discounted items
• Updated product listings to show original prices crossed out next to new lower prices
• Featured specific luxury models like Rolex, Hublot, and Patek Philippe with significant price reductions
• Removed several footer links related to specific jewellery sub-categories