Summary: Rover launches professional dog training services

Why It Matters: The platform is moving beyond basic pet sitting and walking. By adding professional training, they are trying to become a one-stop shop for all pet needs and capture more of the pet care market.

What Changed:

• Added a new "Dog Training" service category to the main navigation and search menus.
• Introduced a dedicated search tool specifically for finding private pet trainers.
• Added a "NEW" badge next to the dog training links to draw user attention.
• Included Trustpilot review counts (30,000+) directly on the homepage to build social proof.
• Added a massive list of city-specific and state-specific links to improve local search visibility.
• Inserted new customer testimonials from pet owners named Molly S. and Danielle H.