Summary: Zoho CRM adds AI Agents and Generative AI tools

Why It Matters: The product is moving beyond basic data storage. It now uses advanced AI to help sales teams predict outcomes, automate emails, and analyze customer voices.

What Changed:

• Added a new "AI" section to the features menu.
• Launched "AI Agents" and "Generative AI" capabilities.
• Introduced "CRM for everyone" as a new customization category.
• Added "DAP" (Digital Adoption Platform) to help users learn the software.
• Expanded the "Platform" menu with specific industry verticals like Automotive and Life Sciences.
• Updated the "Recent Launches" section with "Spend" and "MCP" (Agentic workflows).