Summary:
Constant Contact adds AI writing assistance to Email Marketing
Why It Matters:
This change shows Constant Contact is adding new tech to its main product.
What Changed:
- Constant Contact added "AI writing assistance" to its Email Marketing feature.
- The website content grew a lot, adding new navigation, sections, and customer stories.
- The customer stories now focus on Canadian businesses.
- The "Seasoned pro" section is now called "Savvy marketer."
- The free trial offer changed from "Send up to 100 emails" to "Send up to 100 emails" and "Create and publish social posts" and "Choose from hundreds of email templates."
- Pricing plan details were removed from the main page.
- Information about GDPR and CAN-SPAM compliance was removed.
- A new section for "Online Marketing Guide" for Canadian small businesses was added.
- New footer links were added, including competitor comparisons and industry-specific solutions.