Summary: Profound launches tiered self-service pricing plans

Why It Matters: The product is moving from "enterprise-only" custom quotes to public, tiered pricing. This makes it easier for smaller teams and agencies to start using their AI search optimization tools without talking to a salesperson first.

What Changed:

  • Added a "Starter" plan for small companies to monitor brand visibility on ChatGPT.
  • Added a "Growth" plan that includes tracking for 3 answer engines and 6 AI-optimized articles per month.
  • Introduced a "For Agencies" pricing toggle to target marketing service providers.
  • Listed specific AI platforms they track, including Perplexity, Google AI Overviews, Gemini, Copilot, Meta AI, Grok, DeepSeek, and Claude.
  • Added a self-service "Log in" and "Try for free" flow, replacing the "Apply for access" requirement.
  • Published a detailed feature comparison table covering data exports, API access, and support levels.
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