Summary: Engagement ring offers changed

Why It Matters: The company changed its main offers for engagement rings. This could mean they are trying new ways to get customers.

What Changed:

• Removed "Free 1/8 ctw Diamond Chain Bracelet with Purchase of $1,500 or more."
• Removed "Free Engagement Ring Setting with Purchase of 3.0 ct or Larger Diamond."
• Added "Free Diamond Jewelry with Purchase of $2,000 or More."
• Added "FREE Matching Band when You Design Your Ring."
• Changed "Complimentary Ring Setting Design your engagement ring. Receive a free setting with the purchase of a 3.0 ct or larger diamond." to "Design Your Engagement Ring Get a Free Matching Band With our easy-to-use ring design feature, you can create the engagement ring of your dreams, and get a free matching band."
• Removed a large section of text about lab grown diamonds, including details on clarity, sparkle, hardness, and financial benefits.
• Added new sections about "Discover the Brilliance of Ethical Luxury with Lab Created Diamonds" and "The Future of Diamond Jewelry."
• Added new sections about "Choose Your Cut" and "Select The Diamond's Clarity" for loose diamonds.
• Added new section about "Our Journey Toward Sustainability."
• Added new section about "Find Your Ideal Diamond Jewelry Now!"
• Changed some product names like "Twist Round Fashion Band" to "Amp Band" and "Open Marquise Fashion Band" to "Timbre Band".