Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is expanding from deep product analytics into the broader website tracking market. It is specifically targeting users who are unhappy with Google Analytics 4 by offering a simpler, cookieless alternative.

What Changed:

• Added a dedicated Web Analytics dashboard for tracking visitors, pageviews, and conversions.
• Introduced cookieless tracking to help users avoid using cookie consent banners.
• Added a detailed comparison table against Google Analytics and Plausible.
• Included new technical features like Core Web Vitals monitoring and a "reverse proxy" to bypass ad blockers.
• Updated pricing to include a free tier of 1 million events per month for web and product analytics combined.
• Added a CLI tool to install the product using AI in under 90 seconds.