January 26, 2026 ongoing Get alerts for ally.com

Summary: Ally Bank launches Money Roots™ workshops

Why It Matters: The company is moving beyond basic banking tools to offer free financial education. This helps them build deeper trust and emotional connections with customers by focusing on their "money story" rather than just their account balance.

What Changed:

  • Replaced the "Chase your money dreams" section with a promotion for free Money Roots™ workshops.
  • Added a registration link for financial education sessions.
  • Removed the "Give Feedback" link from the footer resources.
  • Removed the cookie consent and privacy notice banner from the bottom of the page.
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