Summary:
Constant Contact launches localized ANZ platform
Why It Matters:
The company is making a major push into the Australia and New Zealand markets. They are highlighting local data compliance and regional support teams to win over customers who value data sovereignty and local service.
What Changed:
- Added a dedicated regional site for New Zealand and Australia users.
- Introduced "Local Support" messaging featuring a support team based in Brisbane, Australia.
- Added specific compliance details for Australian data storage and ISO 27001:2002 standards.
- Updated social proof with new stats, including "87B customer emails sent in 2024" and "Up to 30x ROI."
- Included a new "Savvy marketer" segment that directs users to Vision6, a regional partner or acquisition.
- Added a partnership highlight with Xero to help users save time on accounting and marketing.